Five things to know about Universal Studios as the park debuts in Frisco

Universal Studios is bringing its next theme park to Frisco, its third US location, as the chain continues to expand worldwide.

Universal Parks & Resorts — the theme park arm of entertainment giant NBCUniversal — has purchased a site on the Dallas North Tollway for a new kid-friendly theme park. The planned nearly 100-acre entertainment center will be in the $10 billion Fields development.

Drone video: See the future site of Universal Studios in Frisco on the Dallas North Tollway.

The project will be designed to appeal to families, with immersive experiences that will make it a one- or two-day destination, said Mark Woodbury, president and CEO of Universal Parks & Resorts. There will also be a 300-room Universal-themed hotel.

Frisco is getting a kid-themed Universal Studios park

Unlike Universal Studios’ sprawling parks in Orlando, Florida, Los Angeles and overseas, Frisco’s development will be a much smaller attraction — the first of several such projects planned by the company. It will be about a quarter the size of the company’s Orlando fleet.

Here’s what to know about the company’s history in the parks business and what it could bring to Frisco.

Universal owns five parks and resorts worldwide

Universal has five theme parks and resorts, nine hotels and 10,000 hotel rooms worldwide.

Universal Studios founder Carl Laemmle opened his Hollywood studios to the public in 1915. The studio began offering trolley tours in 1964 and opened its Jaws ride in 1976 featuring a 25-foot animatronic shark.

Universal Orlando Resort opened in 1990. It now includes Universal Studios Florida Theme Park, Islands of Adventure Theme Park, and Volcano Bay Water Park. It also has eight themed hotels.

Universal CityWalk, a themed dining and entertainment complex, opened outside the Hollywood park in 1993. Six years later, it opened in Orlando.

Universal Studios Japan opened in 2001, breaking world attendance records in its first year, according to the company. The company opened a second park in Asia, Universal Studios Singapore, in 2011 and a park in Beijing in 2021.

The company continues to invest in its parks, cities

In 2019, Universal announced a third theme park in Orlando called Epic Universe, which Brian Roberts, CEO of parent company Comcast Corp., said at the time was “the biggest investment we’ve ever made in a park. “.

Universal Orlando Resort and Orlando’s Right Rail Coalition announced Jan. 5 that they would create a public organization that would plan and build a commuter rail station near the future Epic Universe Park connecting the park to Orlando International Airport and at the Orange County Convention Center.

Rides and attractions have an entertainment theme

Universal Parks primarily offers rides based on the company’s film and television catalog. Attractions are based on movies such as Revenge of the Mummy, Transformers and Harry Potter.

The Wizarding World of Harry Potter opened in Orlando in 2010. Universal Studios Florida revealed another Harry Potter attraction, Diagon Alley, in 2014. That same year, the Wizarding World opened in Japan, and Hollywood Park was expanded. added the attraction in 2016.

Universal Studios Hollywood plans to open Super Nintendo World on February 17, a themed land based on Nintendo video games with a ride based on the Mario Kart series using augmented reality technology and video mapping.

Universals Studios Florida held its first Halloween event, Fright Nights, in 1991. Four of Universal’s parks host the annual event, now known as Halloween Horror Nights.

How Universal Fits Into the Bigger Picture of Comcast

Universal Parks & Resorts is a division of NBCUniversal, a subsidiary of Comcast, based in Philadelphia. Comcast acquired NBCUniversal in 2011. Comcast is also a broadband, wireless, and video provider through its Xfinity, Comcast Business, and Sky brands.

Comcast’s entertainment, sports and news arms include Universal, Sky Studios, NBC, Telemundo and Peacock.

Universal’s parks generated more than $5.4 billion in revenue between the start of 2022 and December, or about 19% of the company’s $29.3 billion in total revenue over the same period, the documents show. Comcast public. Park revenue increased 71.6% from 2021 to 2022, following the resurgence of tourism following the COVID-19 pandemic.

Universal is a massive employer in Orlando

Universal is Orlando’s third-largest employer, with 21,143 workers, behind AdventHealth (37,000) and Walt Disney World Resort (58,478), according to the City of Orlando and the Orlando Business Journal.

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