Frisco is getting a kid-themed Universal Studios park

Frisco’s latest development project will bring a huge cast of superheroes, TV stars and movie greats to Collin County.

Universal Parks & Resorts – the theme park arm of entertainment giant NBCUniversal – has purchased a site on the Dallas North Tollway for a new children’s-themed park and hotel. The planned nearly 100-acre entertainment center will be located on the Dallas North Tollway in the $10 billion Fields development.

Frisco officials and executives at Universal announced plans for the groundbreaking new development on Wednesday after months of planning and negotiations. The Orlando-based company acquired the theme park land in December using a Delaware-based shell company, according to county records.

Drone video: See the future site of Universal Studios in Frisco on the Dallas North Tollway.

The project will be designed to appeal to families, with immersive experiences that will make it a one-to-two-day destination, said Mark Woodbury, president and CEO of Universal Parks and Resorts. The park will include four or five Universal-themed interactive experiences as well as a 300-room hotel.

“You have a fantastic city,” Woodbury said. “It’s vibrant and full of energy and full of young families, which makes it the perfect place for what we do.

“We have a terrific portfolio of attractions that attract young families from around the world,” he said. “We came up with the idea of ​​bringing it all together and creating a destination specifically designed to appeal to families with young children. It will be a rich and rich experience for families to enjoy together – to create memories that will last a lifetime.

Woodbury said the park’s attractions will be “built around a lush landscaped environment.”

Universal executives did not provide a timeline for the project. Property sales records indicate the company has four years to open the park.

Mayor Jeff Cheney called it a “one-of-a-kind” project for which Universal considered locations around the world.

“Families of generations to come will be able to experience immersive environments with the stories they love,” he said. “They were looking not just anywhere in the country, but somewhere in the world to launch this.

“They decided North Texas would be a good fit,” Cheney said. “You can all see why they chose Frisco – Frisco is known for being family friendly.”

5 things to know about Universal Studios as the park debuts in Frisco

Unlike Universal Studios’ sprawling parks in Orlando, Los Angeles and overseas, Frisco’s development will be a much smaller attraction.

“The park is about a quarter the size of our larger parks in Orlando,” Universal Parks President Page Thompson said. “It is full of family attractions, interactive and fun shows.

“You’ll have meet and greets with all of our beloved Universal characters.”

The project at the northeast corner of the Turnpike and Panther Creek Parkway will also include retail and restaurants, according to the agreement with Fields’ developers.

Frisco officials teased the project as a “major economic and tourism development” on Tuesday.

The Frisco Universal theme park plans come after decades of speculation that entertainment companies, including Disney, were looking for a theme park in North Texas.

Frisco Universal Park will join the new PGA of America Golf Resort as major attractions in the Fields community, which has been under construction for four years.

The Frisco Fields development, which stretches between Preston Road and US Highway 380, is expected to include up to 14,000 homes and apartments as well as commercial space. Developers Karahan Cos. and Hunt Realty are building the Fields community in partnership with investors Chief Capital and Crosstie Capital.

Part of the Comcast entertainment conglomerate, NBCUniversal is best known for its TV programming and box office hit movies. The company’s theme park business generates billions of dollars in revenue annually from its flagship properties in Florida, California, Asia and Spain.

The huge Universal Orlando Resort attracts more than 10 million visitors a year. The Orlando park is more than five times the area of ​​what is expected in Frisco.

Universal Orlando features attractions based on popular movies, including Harry Potter, HEYthem Minions and The Mummy. There are resort hotels, restaurants and of course thrill rides.

Universal’s theme park business employs more than 28,000 people worldwide.

The Universal Studios theme park in Frisco will occupy land that was previously slated for mixed-use construction.

“This is another huge thing for our project and Frisco,” said Fields developer Fehmi Karahan.

The Frisco City Council has scheduled a meeting Wednesday night to talk to property owners about the planned development. It will take place at Trent Middle School, just south of the Fields development.

“Of course, our planning and zoning still have work to do on this project,” Cheney said.

Is the Frisco’s Fields development about to become home to a theme park?

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